A production from Podcast Allies. We make magical podcasts for media organizations and nonprofits.

Sound Judgment

Sound Judgment takes listeners into the studios — and the minds — of your favorite audio storytellers. In each episode, journalist Elaine Appleton Grant and a top audio creator deconstruct one of their episodes. It’s not just a revealing conversation about the art and craft of audio storytelling, it’s a sound-rich narrative interview: Elaine plays back clips from her guest’s podcast. Together, they explore the storyteller’s creative choices in a “living learning lab.”

Recent Episodes

April 17, 2024

How to Grow Your Show — Without Social Media

Sound Judgment is about the craft of audio storytelling. Not about the marketing of podcasts. But today, we're bringing you a gift from someone I trust completely when it comes to audience growth: Jeremy Enns of Podcast Mark…
April 3, 2024

Courage vs comfort: Is it finally time to pursue your dreams?

At some point, every one of us will reach a point in our professional lives where it's time to change — but the status quo, even when it's not working, is comfortable. Are you ready to say goodbye to your old life in order t…
March 27, 2024

[Bonus] Introducing Sound School Podcast: Tracking Partners

It's a brave thing to share the outtakes from a tracking session. All the blemishes are right there. But Martine Powers and Rennie Svirnovsky from the audio team at The Washington Post have graciously done just that. They in…
March 13, 2024

Storytelling Strategies to Hook and Keep Your Audience

Marketing might get you new listeners, new readers — new audiences for whatever kind of content you create. But to hook those new people and keep them coming back? To create a relationship with them? That's a whole other thi…