Subscribe to SOUND JUDGMENT, the newsletter that shares just what it takes to become one of today's best audio storytellers. Based on Sound Judgment, the podcast, which takes you into the minds — and the studios — of your favorite creators.
Sound Judgment is about the craft of audio storytelling. Not about the marketing of podcasts. But today, we're bringing you a gift from someone I trust completely when it comes to audience growth: Jeremy Enns of Podcast Marketing Academy, and his co-host, Justin Jackson, cofounder of Transistor.fm. They've teamed up to produce Podcast Marketing Trends Explained, a limited series that extracts proven audience growth techniques from Enns' comprehensive annual survey of podcasters about their marketing methods.
In this episode, you'll learn:
— Whether the famed "podcast discoverability problem" actually exists
— The three types of marketing channels at your disposal & what the data shows about their effectiveness
— Whether or not it's worth it (and when) to pay for ads
— How to pick the right marketing channel for you
— Why "owned media" is the low-hanging fruit for many creators
— What most podcasters get wrong about growth through collaborations, and
— How to kickstart word-of-mouth growth. (P.S.: Word-of-mouth growth is my favorite kind of growth, and IMHO, the best kind!)
About Jeremy Enns
About Justin Jackson
Can't get enough of Podcast Marketing Trends Explained? Follow it now.
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Credits
Sound Judgment is a production of Podcast Allies, LLC.
Host: Elaine Appleton Grant
Podcast Manager: Tina Bassir
Production Manager: Andrew Parrella
Audio Engineer: Kevin Kline
Production Assistant: Audrey Nelson
